Hello guys and dolls!
I was going back and forth about writing this post. On the one hand, I really wanted to write it and on the other I felt like it was a shameless plug. Just know that I wrote this article because I know a lot of people want to use Etsy and here’s my advice.
Personally, I don’t use my Etsy shop to make lots and lots of money. I test a lot of patterns and make a lot of things, and the pieces that I don’t gift away i’ll try and sell. I also participate in a lot of craft fairs, so the things that I can’t sell or any extras will post on my shop. I usually sell most products in the winter months, specifically close to the holidays as well as in February. In the “off” months I sell baby and made to order items. I enjoy using Etsy, it’s easy, user friendly and it doesn’t have to cost a lot.
- Have Realistic Expectations – You most likely won’t become a millionaire overnight, or week or month. But I promise you, the day you get an e-mail saying you made your first sale is going to make you feel AHH-MAY-ZING!
- Start Local – To me, the best part of Etsy is that they are usually small business shops and I love that! But the best part of a small business is that you know who you’re getting your items from. The best thing I did was hand out my Etsy shop to my family and friends. They’re the best people to start with and trust me when I say that word of mouth goes a long way.
- Be Careful What You List – Be honest with your work. If you know making a cableknit sweater takes you a week to make, disclose that in the description. You may turn some potential buyers away, but someone will buy it and respect the time and effort you put in your work.
- Find Your Strengths – I know when my products sell most, so that’s when I advertise the most. I also know what type of things sell better. This is important not only in my Etsy shop but for my craft fair inventory and pricing model. Find a trend and stick to it.
- Invest a Little – Whenever you start a business there’s going to be a lot of money put into it before you see any sort of profit. However, I believe it doesn’t have to be so costly for you. Spend what you can in advertising, and time it so that you’re not too busy to work on orders, but also time it during your prime shop site times.